Why Every Business Should Consider a Corporate Fitness Membership

 In Fitness

Over the last few years, we’ve seen a vastly growing trend of individuals who attend gyms.  The numbers have absolutely skyrocketed, as most people are finding that hitting the gym is almost as important to their daily routines as going to work itself.  For this reason, it should come as no surprise to learn that more and more companies are recognizing this need and introducing corporate gym memberships as employee incentives and benefits.  

Corporate gym memberships allow employers to offer their employees either fully funded or discounted memberships to gyms, leisure centers or health clubs.  These days, in our ever-growing health-conscious society, these memberships are being offered as core, voluntary or flexible benefits on behalf of companies.  To some, this may seem like a somewhat unusual benefit to offer employees, but if you look closer at the very real outcome of this benefit, you’ll start to understand why it is, in fact, becoming a very common practice among employers.  

The great benefits of offering corporate fitness memberships to employees is absolutely invaluable when you look at the very real return that you’ll be getting.  So, why should you invest in your staff’s physical health? Here are just two very important reasons why your investment pays for itself:

Promoting a Healthy Lifestyle

One of the most obvious reasons why any company might want to invest in employee fitness benefits is simply because it promotes a healthier lifestyle, and when your workforce is healthy, they take less time off for sick days.  Employers can’t afford to have high percentages of their staff taking days off for sick leave, as it eventually leads to potentially costly consequences. For every day that an employee is out, it contributes to the cost of reduced productivity and missed opportunities each year, which can really add up.

If, however, you promote and encourage a healthy lifestyle, and provide your employees with the opportunity to take their physical well-being into their own hands with no cost to them, then you’re helping to keep them happy and healthy.  Exercise helps the immune system fight off infections and reduces the risk of chronic illnesses, such as heart disease, cancer, and osteoporosis among many, many others. When you exercise, your system is flushed with beneficial antibodies at a faster rate that can locate and fight illness quickly, even prevent the onset of major illnesses entirely.

Regular exercise also helps to fight off stress-related illnesses.  And, let’s face it, in this day and age of larger workloads, longer hours and tighter deadlines, stress is of very real and even deadly concern.  It has sadly become commonplace for employees to leave the office feeling stressed and anxious. Feelings such as these when left unchecked though can turn into long-term problems, including depression, anxiety and insomnia.    

Instead of allowing these feelings to stay bottled up, employees can eliminate those work tensions through exercise at the gym.  Exercise is a natural stress repellant, as your body produces endorphins through aerobic activity, which release calming feelings in the brain.  Research has also shown that exercise reduces your risk of anxiety and depression as much as 30 percent and even improves your sleep quality and mood.

Promoting a Positive Work Environment

When you provide your employees with fitness benefits, you’re also helping to create a more positive work environment.  One of the major causes of stress and anxiety in the workplace is due to interpersonal relationships with colleagues. Often, during busy workdays, employees rarely have time to stop and socialize with each other, which can make it challenging for them to form real, trusting relationships.  But, if those same employees can start interacting at the gym, exercising with one another, then you’ve created an opportunity for employee bonding, especially when it comes to things like group fitness classes. This puts everyone in a neutral zone as they work together towards their shared goal of getting fit and healthy.   

The wonderful news in all of this is that there has been a rise of budget gyms which makes offering corporate gym memberships more feasible.  Some places offer discounts and even tailored contracts to be more flexible if a large number of employees sign up. So, if you’re ready to make a positive change in your workforce, it’s time to make employee health a priority.  

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